take a quick gander at some of the puzzles i’ve helped build.

brief — bill las vegas as the hottest new foodie destination with an eye popping, mouth watering spot to launch at the 50 best restaurants event being held for the first time in vegas in 2024.

role — senior agency producer

credits —

agency: r&r partners

production co: frequency pictures

director: blaise cepis

editor: danielle schneiderman

custom music: pickle

brief— create a buzzy tiktok series to reintroduce journeys to gen z as the go to shoe shop with a touch of millenial mall nostalgia.

role — senior agency producer

credits —

agency: anomaly

production co: unreasonable

director: danielle shapira

editor: justin havey

2023 campaign us big awards shortlist in social media

brief — MINI had a car shortage due to supply chain issues as a result of the pandemic. the problem was resolved and MINI wanted to call attention to it in a big way. the MINI is back. campaign launched MINI’s tiktok account with a buzzy riff on their 2003 counter counterfeit commission campaign.

role — line and post producer

credits —

agency: pereira o’dell

production co: barrelhouse

director: brody bernheisel

editor: danielle minch

2020 phoenix ad club gold winner, pro bono commercial category

brief — create an attention-grabbing, emotional spot for pro-bono client chrysalis’ 2019 domestic violence awareness month campaign. produced using internal resources and a small donated budget.

role — agency, line and post producer

credits —

agency: r&r partners

production co: in-house r&r

brief — create an eye-catching homage to las vegas for the tourism department to be played on the sphere during the 2023 f1 race in vegas.

role — senior agency producer

credits —

agency: r&r partners

production co: the mill

executive creative director: john leonti

brief — launch [ yellow tail ] moscato’s tasty new formula in partnership with victoria justice with a still print and digital campaign.

role — agency producer

credits —

agency: pereira o’dell

production co: barrelhouse

photographer: justin bettman

brief — spotlight the benefits of having a strong community around you when interacting with a healthcare system. shot on location in budapest.

role — senior agency producer

credits —

agency: r&r partners

production co: tool of na

hungarian service co: angel films

director: leo zuckerman

editor: kevin anderson

brief — partner with b-dubs’ community management team to concept, produce and deliver fun and engaging content to feed the machine.

role — senior agency social producer

credits —

agency: anomaly

production co: inhouse anomaly social

brief — produce a multi-language campaign for TV, web and social to highlight pillsbury’s crescent roll dinner is made as simple as fill. roll. bake.

role — line and post producer

credits —

agency: pereira o’dell

production co: barrelhouse

director: ky dickens

brief — build awareness around the back to school message that college students save big on adobe creative cloud by working with top tier influencers to show how they brinng their brands to life using the creative cloud tools.

role — agency producer

credits —

agency: pereira o’dell

production co: private island

director: chris boyle

brief — produce a light-hearted ad series for broadcast, digital and social for the utah transit authority’s we move you campaign.

role — senior agency producer

credits —

agency: r&r partners

production co: cosmic pictures

director: greg kiefer

brief — produce a series of recipe tiktoks to highlight pillsbury’s crescent roll dinner is made as simple as fill. roll. bake.

role —agency social producer

credits —

agency: pereira o’dell

production co: inhouse pereira o’dell social

brief — produce a comedic spot highlighting carvana’s seven reasons to believe.

role — agency producer

credits —

production co: strange loop

director: kendall goldberg

brief — launch coca cola valser brand’s new label-less bottle in their international europe markets with a full cg ‘less is more’ campaign.

role — agency producer

credits —

agency: pereira o’dell

production co: mile80

executive creative director: ryan sheffer

brief — create a matching luggage social campaign to the evolution tv spot highlighting the brand’s new reasons to believe. agency produced and line produced to help work within budget.

role — agency social producer

credits —

agency: pereira o’dell

production co: barrelhouse

director: kristyna archer

brief — create a social series of six second spots highlighting the zen side of [ yellow tail ] pure bright and base wines as a go-to choice for unwinding after a long day.

role — agency, line and post producer

credits —

agency: pereira o’dell

production co: barrelhouse

director: daustin harker

brief — produce an OOH print and digital campaign encouraging people to look for zelle in their app store to get cash straight to their account.

role — line producer

credits —

agency: pereira o’dell

production co: barrelhouse

photographer: justin bettman

brief — launch carvana’s new partnership with indycar new-comer jimmie johnson to drive engagement and get existing jj fans and carvana customers revved up.

role — agency, line and post producer

credits —

production co: inhouse carvana

brief — a study found that driving manual had the same effect on your heart rate as loving human interactions, so we put that to the test by partnering with influencers who went through the mini manual transmission program.

role — agency, line and post producer

credits —

agency: pereira o’dell

production co: barrelhouse

director: justin havey

brief — produce a series of tiktoks for the oreo brand account using current trends as inspiration.

role — agency, line and post producer

credits —

agency: pereira o’dell

production co: inhouse pereira o’dell social

brief — produce a still campaign to launch the new [ yellow tail ] fresh twist product and its refreshing flavors.

role — agency, line and post producer

credits —

agency: pereira o’dell

production co: barrelhouse

photographer: vijey mohan

brief — produce a series of tiktoks based on the brand’s reason to believe, a fifth third better, using current trends as inspiration.

role — line and post producer

credits —

agency: pereira o’dell

production co: barrelhouse

brief — produce eye popping content for the pr/media launch of carvana’s las vegas vending machine opening.

role — line and post producer

credits —

production co: inhouse carvana

brief — produce a digital episodic case study campaign to drive awareness for exos’ personal training programs by showcasing success stories.

role — agency, line and post producer

credits — inhouse

brief— produce 360° campaign for exos’ comprehensive wellness program by highlighting their proprietary tech, driving sign up for their journey health and wellness app, and promoting access to their 1000+ exercise movement library.

role — integrated producer

deliverables— digital education spot, website comps, product promo video, movement library video example

credits — inhouse

brief —concept and produce an integrated cross-platform campaign to attract the nation’s highest performing nfl hopefuls to exos’ elite training program.

role — integrated producer

deliverables — player gear, program commercial, top player spotlight videos, agent booklet, nfl draft social graphics

credits — inhouse